TOTAL WINE & MORE CEO: THE FUTURE HEMP BEVERAGE INDUSTRY COULD BE WORTH $30 BILLION.
David Trone of Total Wine & More had a lot to say about hemp beverages at WSWA’s AccessLive expo in Las Vegas. A couple of highlights:
“The number one thing that a hemp [beverage] customer buys also is Pinot Grigio.
“They’re [also] buying Bud Light, bourbon, tequila, they’re buying a little bit of everything.”
“[The customer] skews a bit female because of low calories and low carbs and want to try something different.
“It’s everybody across the gamut. It’s not the young customers, it’s all demographics way up to seniors.”
“Veterans are are all in. But we also see soccer moms.”
Trone estimated the hemp beverage category as $1.1 billion.
“It’s nascent, it’s the very, very beginning. It’s like when prohibition was just behind us and we’re all just getting started.”
“I think this category [can become'] between $20 and $30 billion.
