MISSION
The Hemp Beverage Alliance is building a safe, thriving and ethical hemp beverage industry
through education, advocacy, self-regulation, partnership.

VISION
We are businesses that share a common goal to create a hemp beverage marketplace that is
transparent, sustainable, and provides consumers with the highest quality hemp-derived products.

We are parents, community members, neighbors and friends, all committed to
protecting consumers and keeping children safe.

We are entrepreneurs, corporations, mom & pop operations and individuals who want to
create an economically viable industry.

We are collaborators, coalition builders, and unwavering optimists, ready to work with
stakeholders in government, communities and the cannabis industry to create a
fair and sensible regulatory framework that
protects consumers, fosters competition, and creates opportunity.


INDUSTRY VALUES
The Hemp Beverage Alliance is committed to safety, transparency, self-regulation and fair competition.

We promote safety and best practices in manufacturing, & marketing


We are transparent with regulators, external stakeholders, wholesalers, retailers, and consumers.


We adhere to state regulations where they exist, and encourage self-regulation where they do not.

We promote fair competition among members

HUMAN VALUES
The Hemp Beverage Alliance is committed to diversity, civility, and ethical business practices.

Diversity includes individuals of different ethnic, geographic, and/or socioeconomic backgrounds and/or origins, physical ability, gender, and sexual orientation.


Civility means courteousness, politeness, and the encouragement of
all voices to be heard at Alliance communications, meetings, events or social media. 


Safety means the maintenance and promotion of a healthy, welcoming, and collaborative environment
at all Alliance events, communications, meetings, and social media.