Hemp Beverage Alliance Board Candidate: Aaron Nosbisch of Brez

HBA will elect three members to the board of directors in June. Each candidate has been invited to post information about their candidacy for voters to review.

Aaron Nosbisch – Candidate for HBA Executive Board

Founder & CEO, BRĒZ | Founder, Lucyd

I’ve lived and breathed hemp since 2018, from owning one of the first CBD brands (Maku) to building what became the largest hemp advertising agency (Lucyd), which has helped build most of the leading hemp brands today, to now owning and operating BRĒZ, one of the leading beverages in the category.

I and my team have been instrumental in our category’s growth, managing over $100mm in ad spend for the category ($20mm directly from BRĒZ).

I’ve been working alongside most of you through our collective evolution, fighting for safe consumer access through a free and fair market.

I’ve been an HBA member almost since inception and am on the executive board of the US Hemp Roundtable, alongside whom I lobby in DC.

My intention is simple: Unify the hemp industry to free the plant through sound policy that empowers and enriches adult consumers.

This will look different in different locations as we progress, and we’ll compromise accordingly with collective support of the category to ensure we implement regulations efficiently and effectively, taking incremental wins as necessary.

My priority on the HBA Board will be to ensure that the companies doing it right don’t get left behind. I’ll advocate for pragmatic guardrails, smart marketing frameworks, and policies rooted in how consumers actually engage with our products—not just how regulators imagine they do.

This seat should go to someone who’s already doing the work.

— Aaron Nosbisch

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