Hemp Beverage Alliance Board Candidate: Hilary Fox of Tejas Tonic

HBA will elect three members to the board of directors in June. Each candidate has been invited to post information about their candidacy for voters to review.

Hilary Fox is a brand strategist at heart, the Chief Marketing Officer for Tejas Tonic by day and an adjunct professor by night, Hilary’s professional bingo card checks all the boxes. She began her career more than 18 years ago on the agency side of advertising, where Hilary worked with B2C, B2B and DTC brands across all consumer segments—General Market, African American and Hispanic.

Hilary’s track record includes leading marketing strategies for industry giants like Anheuser-Busch, Kimberly-Clark (Kleenex, Kotex, Pull-Ups, Huggies), HEB, YETI and Google, driving growth across categories like CPG, retail, beverage and spirits, tech, health and wellness, and QSR. Hilary also owns her own consulting company, The Brand Fox, where she has helped local Austin start-ups such as Cowboy Pools, Carabuena Tequila and Milk and Honey Spa (and many more) grow beyond Austin and Texas and now have national presence. Hilary’s approach is rooted in data, consumer insights, innovative creative messaging strategies, and always ensuring a strong commitment to diversity and inclusion—what she believes are the key ingredients for building brands that resonate and stand the test of time. Hilary is currently an active member in the Texas Hemp Coalition and has been a part of several local Austin non-profit boards and committees that help support Austin from its parks to its people with raising funds for many city projects, as well as being a previous committee member for a non-profit that helps underprivileged students interested in marketing learn hands skills through her mentorship.

If elected to the board of the HBA, Hilary would help drive awareness and growth of the organization, as well as provide strategic guidance and alignment across the incredible brands and people that make up the heart and soul of the Hemp beverage industry.

Hilary holds a BA in Communications from St. Edward's University and an MA in Advertising from the University of Texas at Austin. She is also currently an Adjunct Professor at both universities, teaching undergrad and graduate students Advertising Campaigns, Strategic Communications and Brand Strategy.

When she’s not advising brands or students, Hilary can be found training for a half marathon, catching live music somewhere in Austin, or eating her way around town with family and friends.

Thank you for your consideration and look forward to continuing being a part of this great organization be it as a member and staunch supporter or as a leader on the front lines.

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