Hemp Beverage Alliance: Empower the Consumer with Information
The Hemp Beverage Alliance spoke with the Boston Globe about how the hemp beverage industry prioritizes safety, quality, and consumer protection:
Above-board hemp farmers and manufacturers argue that there are many good
players who abide by the federal limits. Christopher Lackner, president of the Hemp Beverage Alliance, said his members, who manage 140-some brands, commit to including warning symbols, chemical
compound labels, and QR codes that link to product safety results on packages.
“We have no interest in confusing the consumer,” Lackner said. “We want to empower
them with information that allows them to make a smart choice.”
