Hemp Beverage Alliance releases wholesale sales data for industry.
Source: The Future of Drinking Hemp Beverage Alliance Industry Report covering 2024 - 2025, Hemp Beverage Alliance, 2026.
(DENVER) – The Hemp Beverage Alliance, the trade association for the hemp beverage industry with more than 375 members in the U.S. and Canada, today announced the first independently verified wholesale sales dataset for the category.
The Future of Drinking: Hemp Beverage Marketplace 2024 - 2025 is built on real depletion data, gathered and anonymized by VIP from 26 participating brands across 2024 and 2025.
While the dataset represents a limited segment of the total hemp beverage marketplace, it is the first of its kind to incorporate actual depletion data. The data is robust enough to reflect trends and regulatory outcomes through the 2024 - 2025 time period it covers, providing national, regional, and state-level insights.
Key findings include:
The hemp beverage industry grew 133% year over year.
Total case equivalent (CE) volume rose from 692,435 in 2024 to 1,616,075 in 2025.
Lower dose products are gaining market share, with the 6–10mg THC segment overtaking the 10+ mg segment in 2025.
The category follows adult beverage seasonality. Monthly data shows summer peaks and year-end strength consistent with how beer and spirits move through the calendar.
"While the category is still young, we are seeing indications of category maturation," said Anna Edgren, director of operations, Hemp Beverage Alliance, and lead author of the report. "Hemp beverages are no longer a novelty. Consumers are incorporating them into the buying patterns they currently follow for alcohol."
The raw data compiles information from suppliers who maintain an active SRS environment at VIP and are members of the HBA. There was no minimum volume, revenue, or history requirement to contribute to this dataset.
The report is available at hempbeveragealliance.org/vip-data-report.
