HEMP BEVERAGE ALLIANCE IN NEW YORK TIMES
HBA members were prominently featured in a story about dry January. From the article:
Sales of mocktails, seltzers and teas containing tetrahydrocannabinol, or THC, have surged since their introduction a few years ago. Amid increased consumer demand and legalization of the cannabis-derived drinks, major retailers like Target, Sprouts and Circle K and national liquor stores are putting the beverages on their shelves.
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Last year, sales of THC beverages were roughly $850 million, according to the data firm Future Markets Insight, and are expected to reach around $4 billion by 2028.
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But despite rising popularity, the drinks are at risk of disappearing.
